pytracking2 0.4.4

1. Adding tracking information to emails

To track email opens, the generally accepted strategy is to add a small 1x1 transparent pixel at the end of an email. When a user opens an email, the email client (e.g., gmail, outlook, thunderbird) will load the pixel by making a GET request. The web server serving the request will then record the open and notify the sender of the email.

To track link clicks, the generally accepted strategy is to rewrite links in an email to change the destination to a proxy. Once a user clicks on the link, the proxy redirects the user to the real link and notifies the sender of the email.

pytracking provides a stateless strategy to open and click tracking: all the information you want to track are encoded in the pixel (open) and proxy (click) URLs. For example, if you want to track the customer id and the transaction id associated with a particular email, pytracking will encode this information in the URL. When the user opens the email or clicks on a link, the customer id and transaction id will be decoded and can then be sent to a webhook.

See the Get Open Tracking Link section for a quick example.

2. Handling email opens and link clicks

Once a user opens an email or clicks on a link, the email client will send a request to the encoded URL. Your web server will receive such request and pass it to pytracking, which will decode the tracking information. You can then use the tracking information directly (e.g., update your tracking database) or you can send the information to a webhook.

In the case of link tracking, the decoded information will contain the original URL that you must redirect the email client to.

See the Get Open Tracking Data from URL section for a quick example.

Optional Major Features provided by pytracking

1. Encryption: pytracking uses base 64 to encode your tracking information, which can be decoded by anyone. You can optionaly encrypt your tracking information, which can only be decoded if you have the key. See the Encrypting Data section for more information.

2. HTML modification: pytracking can modify an HTML email to replace all links and add a tracking pixel. See the Modifying HTML emails to add tracking links section.

3. Django: if you use Django to serve open and click tracking URLs, you can extend pytracking Django views, which already provides the redirect and pixel serving. See the Using pytracking with Django section.

4. Webhooks: pytracking offers a shortcut function to make a POST request to a webhook. See the Notifying Webhooks section.

Encoding

You can encode metadata in both kinds of links. For example, you can associate a customer id with a click tracking link so when the customer clicks on the link, you’ll know exactly which customer clicked on it.

pylinktracking implements a stateless tracking strategy: all necessary information can be encoded in the tracking links. You can optionally keep common settings (e.g., default metadata to associate with all links, webhook URL) in a separate configuration.

The information is encoded using url-safe base64 so anyone intercepting your links, including your customers, could potentially decode the information. You can optionally encrypt the tracking information (see below).

Most functions take as a parameter a pytracking.Configuration instance that tells how to generate the links. You can also pass the configuration parameters as **kwargs argument or can mix both: the kwargs will override the configuration parameters.

Decoding

Once you get a request from a tracking link, you can use pytracking to decode the link and get a pytracking.TrackingResult instance, which contains information such as the link to redirect to (if it’s a click tracking link), the associated metadata, the webhook URL to notify, etc.

Get Open Tracking Link

import pytracking

open_tracking_url = pytracking.get_open_tracking_url(
    {"customer_id": 1}, base_open_tracking_url="https://trackingdomain.com/path/",
    webhook_url="http://requestb.in/123", include_webhook_url=True)

# This will produce a URL such as:
# https://trackingdomain.com/path/e30203jhd9239754jh21387293jhf989sda=

Get Open Tracking Link with Configuration

import pytracking

configuration = pytracking.Configuration(
    base_open_tracking_url="https://trackingdomain.com/path/",
    webhook_url="http://requestb.in/123",
    include_webhook_url=False)

open_tracking_url = pytracking.get_open_tracking_url(
    {"customer_id": 1}, configuration=configuration)

# This will produce a URL such as:
# https://trackingdomain.com/path/e30203jhd9239754jh21387293jhf989sda=

Get Click Tracking Link

import pytracking

click_tracking_url = pytracking.get_click_tracking_url(
    "http://www.example.com/?query=value", {"customer_id": 1},
    base_click_tracking_url="https://trackingdomain.com/path/",
    webhook_url="http://requestb.in/123", include_webhook_url=True)

# This will produce a URL such as:
# https://trackingdomain.com/path/e30203jhd9239754jh21387293jhf989sda=

Get Open Tracking Data from URL

import pytracking

full_url = "https://trackingdomain.com/path/e30203jhd9239754jh21387293jhf989sda="
tracking_result = pytracking.get_open_tracking_result(
    full_url, base_open_tracking_url="https://trackingdomain.com/path/")

# Metadata is in tracking_result.metadata
# Webhook URL is in tracking_result.webhook_url

Get Click Tracking Data from URL

import pytracking

full_url = "https://trackingdomain.com/path/e30203jhd9239754jh21387293jhf989sda="
tracking_result = pytracking.get_click_tracking_result(
    full_url, base_click_tracking_url="https://trackingdomain.com/path/")

# Metadata is in tracking_result.metadata
# Webhook URL is in tracking_result.webhook_url
# Tracked URL to redirect to is in tracking_result.tracked_url

Get a 1x1 transparent PNG pixel

import pytracking

(pixel_byte_string, mime_type) = pytracking.get_open_tracking_pixel()

Configuration parameters in Django settings

You can provide default configuration parameters in your Django settings by adding this key in your settings file:

PYTRACKING_CONFIGURATION = {
    "webhook_url": "http://requestb.in/123",
    "base_open_tracking_url": "http://tracking.domain.com/open/",
    "base_click_tracking_url": "http://tracking.domain.com/click/",
    "default_metadata": {"analytics_key": "123456"}
}

Extending default views

from pytracking import Configuration
from pytracking.django import OpenTrackingView, ClickTrackingView

class MyOpenTrackingView(OpenTrackingView):

    def notify_tracking_event(self, tracking_result):
        # Override this method to do something with the tracking result.
        # tracking_result.request_data["user_agent"] and
        # tracking_result.request_data["user_ip"] contains the user agent
        # and ip of the client.
        send_tracking_result_to_queue(tracking_result)

    def notify_decoding_error(self, exception, request):
        # Called when the tracking link cannot be decoded
        # Override this to, for example, log the exception
        logger.log(exception)

    def get_configuration(self):
        # By defaut, fetchs the configuration parameters from the Django
        # settings. You can return your own Configuration object here if
        # you do not want to use Django settings.
        return Configuration()


class MyClickTrackingView(ClickTrackingView):

    def notify_tracking_event(self, tracking_result):
        # Override this method to do something with the tracking result.
        # tracking_result.request_data["user_agent"] and
        # tracking_result.request_data["user_ip"] contains the user agent
        # and ip of the client.
        send_tracking_result_to_queue(tracking_result)

    def notify_decoding_error(self, exception, request):
        # Called when the tracking link cannot be decoded
        # Override this to, for example, log the exception
        logger.log(exception)

    def get_configuration(self):
        # By defaut, fetchs the configuration parameters from the Django
        # settings. You can return your own Configuration object here if
        # you do not want to use Django settings.
        return Configuration()

URLs configuration

Add this to your urls.py file:

urlpatterns = [
    url(
        "^open/(?P<path>[\w=-]+)/$", MyOpenTrackingView.as_view(),
        name="open_tracking"),
    url(
        "^click/(?P<path>[\w=-]+)/$", MyClickTrackingView.as_view(),
        name="click_tracking"),
]