Tryton module to plan, coordinate and manage marketing campaigns
Project description
The marketing_automation module allows marketing actions to be automated. It is based on scenarios and activities that are executed on selected records.
Scenario
A scenario provides the entry point for records into an automated marketing campaign. Each record can only enter a scenario once. A scenario is defined by:
Name
Model: the type of record for the scenario (by default Party and Sale)
Domain: used to filter records
State:
Draft
Running
Stopped
A cron task runs periodically to find new records to apply the scenario to.
Activity
The activities form a scenario. They define which action should be triggered and when it should happen. The activities are organized as a tree and defined by:
Name
Parent
Children
On: event from the parent that triggers the activity:
E-Mail Opened
E-Mail Not Opened
E-Mail Clicked
E-Mail Not Clicked
Condition: that the record must match to execute the activity
Delay: before the action is executed
Action: list of available actions
Actions
Send E-Mail
The activity send an e-mail to the party defined on the record. The E-mail is composed using an HTML Genshi template with record in the evaluation context. All <a> elements have their href replaced by a shortened version used to trigger children activities. If the href value is unsubscribe, it is replaced by the URL which allows the recipient to block their record for the scenario. A empty image is automatically added at the end of the <body> to track when emails are opened.
Record
It stores a reference to the records included in each scenario. If the record is blocked, no activity will be triggered for the record.
Record Activity
It stores the state of a record for an activity of the scenario.
A cron task runs periodically to execute any waiting record activity that is due.
Configuration
The marketing_automation modules uses parameters from the section:
[email]:
from: The default From for the email.
[marketing]:
automation_base: The base URL without a path for the unsubscribe URL and the empty image. The default value is created using the configuration [web] hostname.
Project details
Release history Release notifications | RSS feed
Download files
Download the file for your platform. If you're not sure which to choose, learn more about installing packages.
Source Distribution
Built Distribution
Hashes for trytond_marketing_automation-5.6.3.tar.gz
Algorithm | Hash digest | |
---|---|---|
SHA256 | c5f0b286859de204c5f3b3184a1739cb35299ab8590474f1a42db5e5b6e675e8 |
|
MD5 | 2ecd9b00de10bdd1de73220e6c9b9f0f |
|
BLAKE2b-256 | 7d5f1ca56312c27d1d838569c8ffde73ab1177052d1c1cf606490b55876d369b |
Hashes for trytond_marketing_automation-5.6.3-py3-none-any.whl
Algorithm | Hash digest | |
---|---|---|
SHA256 | 0e90d1102fa06be3a3a0a67223bea4e663703e5a2c3aca94662f3b0bec5930b4 |
|
MD5 | cbbfd87bbc7e3134f50479b19f0e5426 |
|
BLAKE2b-256 | c407382960fabf89afb514046dc9885010bcfac22c76cb6bd8b50d04f3ca58ae |